This site ships to the United Kingdom

Privacy & Cookies


References in this Privacy Policy Statement to "we", "us" and "Wallis" are to Wallis Limited (Trading as Wallis). At Wallis we are committed to maintaining your privacy. Our privacy policy statement is given below. If we make changes to this policy, we will notify you by updating this statement on our Website.



We ask for your name, telephone number, home address, email address and age for competitions, sweepstakes, or newsletter sign ups. When a purchase is made on our site, in addition to the above, we also ask for delivery address, and payment method details. We may obtain information about your usage of our Website to help us develop and improve it further through online surveys and other requests.



Your data will enable us, and our processors, to fulfil your order, to notify you about important functionality changes and for statistical or survey purposes to improve this website and our services to you. We may also send you from time to time (by email or post) information about products and services and details of promotions and special offers from Wallis. If you do not wish to be contacted for these purposes, we offer a range of ways in which you can inform us about your marketing preferences:


• All email messages and email newsletters will contain information on how you can unsubscribe; or
• Send an email to our customer services division on our feedback form writing "unsubscribe" in the subject heading; or
• Call our customer services division - see the "Contact Us" section; or
• Write to us at: Customer Services, Arcadia Group Limited, Colegrave House, 70 Berners Street, London W1T 3NL


In assessing your request for goods or services, we may use your information for the purposes of the prevention and detection of fraud.



We may contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research, marketing and advertising services (including advertising on third party websites, social media networks and profiling) and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Wallis. We may share your information with other Arcadia Group companies for internal business purposes (for example administering e-receipts or responding to customer queries). We may transfer personal data that we collect from you to third party data processors located in countries that are outside of the European Economic Area and to other Arcadia group companies in connection with the above purposes. Any such transfer of your personal data will be carried out in compliance with applicable laws and we will treat the information in a manner consistent with this Privacy Policy Statement. However, we will not pass your information on to any other Arcadia Group companies or other third parties for their own marketing purposes unless you have agreed for us to do so.



We work with Klarna AB to offer our customers more convenient methods of payment. Klarna AB (“Klarna”) is a provider of financial services. Klarna's principal place of business is at Sveavägen 46, 111 34 Stockholm, Sweden. Klarna is registered with the Swedish companies register under the registration number 556737-0431 and licensed by and under the supervision of the Swedish Financial Supervisory Authority (, Box 7821, 10397 Stockholm, Sweden, and the Swedish Data Protection Authority (, Box 8114, 10420 Stockholm, Sweden.


We need to provide Klarna with certain information about you and the order to enable Klarna to assess whether you qualify for their credit products. We need to transfer to Klarna account details such as your name, address, email address, phone number, and payment history, as well as your order details, such as payment method, shipping details, what was ordered, and similar. This will not be done if you do not select Klarna as your payment method. The further use of this data will be governed by Klarna’s Privacy Policy LINK:



This website uses Cookies. For more information please click here to see our Cookie policy.



In an attempt to provide you with increased value, we may from time to time include third party links on our Website. These linked sites have separate and independent privacy policies. We encourage you to review those policies when you visit those sites. This Privacy Policy Statement only covers our Website and does not cover any other website. We therefore have no responsibility or liability for the content and activities of these linked sites.


Our Website is not intended for use by children under the age of 13, and we will not knowingly collect any information from any person below the age of 13.



In the unlikely event that Wallis or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.


You're safe with us.

Payment logo

Your Personal Stylist - Privacy Policy


1. Introduction

Stylemania Limited, trading as Dressipi (for more information about us see the About Us section below), (“Dressipi”) operates the Your Personal Stylist Service which is available via this website (the “Service”).  Dressipi is committed to protecting your personal information when you use our “Service” and we want our Members and visitors to have a safe and enjoyable experience.  It is completely optional to use the Your Personal Stylist Service (and become a Member), but if you choose to do so, you will be required to undertake the Your Personal Stylist profiler and enter certain personal data about yourself. To become a Member you will be required to set up an account with a password, email address, date of birth, gender, location and various clothes size information.


Dressipi is legally obliged to only hold and use your personal information in line with the Data Protection Act 1998 and related laws (these laws are referred to collectively in this Privacy Policy as the ‘data protection laws’).


The Service contains links to websites owned and operated by third parties. These third party websites have their own privacy and cookie policies and we urge you to review them. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.


2. What Information Will Dressipi Collect About Me?


A. Unregistered Users

We encourage you to save the answers and information you provided when you created your Your Personal Stylist profile in order to to take full advantage of all the features of the Service detailed below. However, you may choose not to register and take advantage of any feature of the Service where registration is not required.


If you do not register, then the information we collect from you is limited. We log your IP address in order to help diagnose problems with our applications or hosting environments, administer our Web site and track usage statistics. It would be extremely difficult for us to identify you through your IP address, and we make no attempt to do so. If you accessed the Service by clicking on a link or advertisement on another site, then we also log that information. This helps us to maximize our Internet exposure, and to understand the interests of our users. All of this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.


We also place small files known as ‘cookies’ (and/or similar technology) on your computer’s hard drive to maintain the integrity of our content and to provide our users with a better site experience. Please see below for more information about cookies.


B. Users who have registered with Your Personal Stylist (‘Members’)

If you choose to register with Your Personal Stylist, you will be provided with personalised clothes and styling recommendations, relating to Wallis products and services.  The benefits of registering will increase over time as we get to know you better and introduce new features. We encourage you to register so that you can experience everything that Dressipi has to offer.


Upon registration, we will collect personal information from you including your name, email address, gender, birthday, location, clothes sizes and password.  We may also give you the opportunity to add optional information about yourself.  Finallly you will be given the chance to sign up to receive fortnightly Personal Stylist emails recommending new Wallis products for you and to receive Wallis’ newsletter by email (including exclusive offers, competitions and style advice).


We may store all or some of that information in a cookie file on your hard drive, so that our system will recognize you each time you visit our site. In that way, we can save your preferences from visit to visit and present you with a customized Web site, without requiring you to log into our site every time you visit.


C. Purchases from Wallis

If you choose to purchase any clothing or accessories recommended to you by Your Personal Stylist by clicking on a link to the website of Wallis, Wallis will collect your personal details (such as your credit card number, address, etc.) for the purpose of completing your chosen transaction.  We may be provided with confirmation of your transactions with Wallis and, in some instances, such confirmation may include your personal information. For further information on how Wallis collect and process your personal information and how to manage your preferences please read the Wallis privacy policy


3. How will Dressipi use the Information?


A. To Personalise the Way Content is Presented to You

As part of the Your Personal Stylist registration process you will be given the option of saving the answers and information you have provided. Having selected various options (and any options that we may add to in the future), Dressipi will create your automated style preferences which enables Dressipi to tailor and match the content presented to you so that the recommendations you receive are personalised according to our machine learning algorithms.


B. To Contact You

We will use the email address and any other relevant contact details provided by you when you register, to contact you from time to time.  This may be for security reasons (so that we can check that you are who you say you are, by sending you an initial validation email); to inform you about planned maintenance which will affect the Service or other disruptions; to ask your opinion about the Service; or it may be to keep you updated on the services currently available  from Your Personal Stylist; and any changes to those services and those that we intend to launch in the future.


We may also contact you about any submission you have made to the Service, including any content you provide and to invite you to participate in surveys about Dressipi services (participation is always optional).



Where you have agreed to this upon registration, we will send your name and email address to Wallis so that they can send you fortnightly emails recommending new Wallis products or contact you about  their products and services that they think may be of interest to you based on your use of the Service, or to deliver targeted advertisements, promotions and other similar initiatives to you. We may also share your name and email address with Wallis to enable them to analyse the use of the Service, its effectiveness and for other purposes of improving their products and services and website.


C. Monitoring and Editing User Content

Where in the future we allow users to submit reviews or provide other content as part of the Service we will require users to comply with Terms of Use.  We may, but have no obligation to, monitor such content via electronic software or otherwise in order to check for obscenity, defamation, unlawful acts, abusive or inappropriate language or other breaches of those Terms of Use.


D. Statistical Analysis

We may use your information in order to generate anonymous statistics regarding use of the Service. We may share this anonymous information with our partners and advertisers, including Wallis. This is not linked to any personal information that can identify any individual person.


E. Third party suppliers

We may need to share your information with third party suppliers that support the Service such as our web hosting provider (all your information) and Wallis’ email marketing provider (your name and email address only, and only where you have opted in to receive such marketing as described in Section 2B above).


F. Third–Party Adservers

We may use third–party advertising companies to target and serve ads when you use the Service. These companies may use information (this will not include your name, address – though possibly the location of your home town–, or email address) about your use of the Service and other web sites in order to provide advertisements about goods and services of interest to you. These companies may employ cookies and other tracking technologies to measure advertising effectiveness. Any information that these third parties collect via cookies is generally not personally identifiable (unless, for example, you provide personal information to them through an ad or email message). See our cookie policy below for more information.


4. Will Dressipi Share my Information With Anyone Else?

We will keep your information confidential except as set out above or where disclosure is required or permitted by law.


If you post or send offensive, inappropriate or objectionable content anywhere connected with the Service, or otherwise engage in any disruptive behaviour regarding the Service, Dressipi may use your personal information to stop such behaviour. Where Dressipi reasonably believes that you are or may be in breach of any of applicable law (e.g. because content you have posted may be defamatory), Dressipi may use your personal information to inform relevant third parties or law enforcement agencies about the content and your behaviour.


If Dressipi is acquired by another company or sells all or a portion of its assets to another company, or in the event of a merger or reorganisation, it is likely that user information will be a part of the assets transferred and may be disclosed to the new company.


5. Children

Children under the age of 18 are not eligible to use the Service and must not attempt to register with Dressipi and/or submit any personal information to us. We don’t knowingly collect personal information from any person who is under the age of 13 or allow them to register. If it comes to our attention that we have collected personal data from a person under the age of 18, we will delete this information as quickly as possible. If you have reason to believe that this has occurred, please contact us at, and we will delete all relevant information.


6. How to Remove Details, Stop Marketing Emails and Update Your Personal Information

You may have your registration details, including your profile, removed at any time. To remove yourself from Dressipi altogether, please email us at and we will endeavour to remove your details within 7 days of receipt of the email.  To simply opt out of receiving marketing materials from Your Style Advisor please email us at [].

You can review and update the personal information you have provided through the registration process by clicking on ‘My Profile’ on your account page.


7. Security/How Long Will Dressipi Hold Personal Information

We employ firewalls and store all of our files and information on computer hardware which require password access. You should never disclose your account password to unauthorised people. We use certain security measures to help keep your personal information safe, but we cannot guarantee that these measures will stop any users try to get around the privacy or security settings through unforeseen and/or illegal activity. Consequently, you acknowledge that there are circumstances in which your personal information may be accessed by unauthorised persons.


In the event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you. If a notification is appropriate, we would endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your e–mail address, we may notify you by e–mail.


We will hold your personal information on our systems for as long as is necessary to provide the Service. In the case that you wish to cancel your registration as a Your Personal Stylist member, your account will be deleted but once an account is deleted a red flag goes on the database and, while people cannot use the personal information, it stays on the system for a period of one year for administration purposes before being deleted automatically.


Where you contribute reviews or other content to the Service, Dressipi will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted.


8. Changes to this Privacy Policy

This privacy policy may be updated from time to time so you may wish to check it each time you submit personal information to the Service. The date of the most recent revisions will appear on this page.


9. Cookies

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a ‘device’) browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Many sites do this whenever a user visits their website in order to track online traffic flows.


We use cookies to collect data that we can use to improve the efficiency and quality of our service. We use these cookies to identify you as a valid user and to help personalise your Dressipi experience in conjunction with your profile. We currently employ persistent cookies which stay on your computer after you have gone offline. Persistent cookies remain in the ‘cookies” folder after you have closed your web browser.


Most browsers have cookies turned on as a default, but you can always disable cookies or only allow non–persistent cookies via your browser preferences. If you choose to disable cookies, however, you won’t be able enjoy a significant proportion of Dressipi’s functionality. Please remember that cookies cannot read your hard drive or give any information collected to any third party. A cookie can only be read by the organisation that sets it.


10. Can I Find Out What Personal Information Dressipi Holds About Me?

Under the Data Protection Act you have the right to request a copy of the personal information Dressipi holds about you and to have any inaccuracies corrected. (We charge £10 for information requests and will require you to prove your identity with 2 pieces of approved photographic identification.) We will use reasonable efforts to supply, correct or delete personal information about you on our files.


Please address requests and questions about this or any other question about this Privacy Policy to


11. About Us

Dressipi is a free fashion advice and recommendation service. We give you the know-how to dress your shape and update your style – and a quick and easy way to find the best clothes and brands for you.


We, Donna and Sarah, started Dressipi as busy women, with little time to shop but wanting to dress our best. Understanding that what we wear is personal, we brought together a top styling team – and combined it with our expertise in technology to create a service that could be both free and accessible to all.


Dressipi’s mission is to give you the confidence to look your best and feel great about your shopping and dressing decisions.


Cookie Policy


This website uses cookies to collect information.


What is a cookie?


Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites.  Cookies allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits (among other functions).  Cookies do not harm your computer.  If you would like to learn more about cookies in general you can visit


Use Of Cookies On This Website


Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online shopping and personalised features available on this website.  We do not use cookies to collect or record information such as your name, address or payment details.

We use cookies on this website for the following main purposes:

  • For technical purposes essential for the operation of this website, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products.
  • To distinguish you from other users of this website, so we can personalise your shopping experience by making this website and the advertising displayed on it more relevant to your interests and so we can remember choices you make (such as your user name, language or the country you are in) when you return to visit this website.
  • To collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns.
  • To enable us to fulfil our contractual obligations to third parties, for example to pay a partner if you have made a purchase on this website by following a link from their website.

Most web browsers automatically accept cookies.  Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you access this website.  By using and browsing this website, you consent to cookies being used in accordance with this Cookie Policy.  If you do not consent, you must either disable cookies or refrain from using this website.  Please see How To Manage Cookies for information on how to manage and disable cookies.


Our Cookies


Below is a list of the main cookies that are set by us when you access this website and a description of what we use them for:







Cookie name

Cookie Purpose

userCountry, userCurrencySymbol, user Explicit,

userLangld, userLanguage, userPreferredUrl, userprefs,

userSalesCatalogld, userStoreld, viewed,



WC_USERACTIVITY, SessionExists, ShowAlert, arc-

33056-recently-viewed, JSESSIONID, mdr_brower

These cookies remember your preferences from previous visits,

allow you to add to basket and store your shopping basket. The

website wouldn't work for you without them.





_utma, _utmb, _utmc, _utmz







These cookies enable Google Analytics software. It helps us take

and analyse visitor information such as browser usage and new

visitor numbers. That information helps us to improve the website

and your shopping experience, and to make our marketing

campaigns relevant.

The data stored by these cookies never shows personal details

from which your individual identity can be established.

_#env, _#lps, _#sess, _#srchist, _#tsa, _#uid, _#vdf





We work with DC Storm to help make our marketing campaigns

more relevant. DC Storm cookies are used to help us see which

marketing campaigns you click on and interact with. The data

taken does not contain personal details from which your individual

identity can be established.

_qsst, _qst, _qubitTracker cookies, _qPageNum_wallis







These cookies enable Qubit analytics software. This software

helps us take and analyse visitor information such as browser

usage, new visitor numbers, response to marketing activity

and shopping times. That information helps us to improve the

website and your shopping experience, and to make our

marketing campaigns relevant. The data stored by these cookies

never shows personal details from which your individual identity

can be established.

peerius_ct, peerius_rid, peerius_sess, peerius_user



These cookies enable Peerius software. This software allows us to

make recommendations of products that we think might be of

interest to you, based on what you and other visitors have viewed.

_wallis-dressipi_session, remember_user_token,

last_login, dressipi_status




These cookies enable our Style Adviser service. They allow us to 

recommend your size in the product you are viewing as well as

telling you whether the style is right for you.The

recommendations are based on your answers to the Style

Adviser questionnaire.

s_cc, s_sq, s_vi






These cookies enable SiteCatalyst analytics software, supplied by

Adobe. This software helps us take and analyse visitor information

such as browser usage, new visitor number, response to

marketing activity and shopping times. That information helps us

to improve our website and your shopping experience, and to

make our marketing campaigns relevant.

s_campaign, s_ev20, _#tsa




These cookies show us how you found our website and which

website you came from. This helps us know which of our online

marketing channels is most effective. They also allow us to reward

some external websites for directing you to us.


We work with Conversant Europe Limited to help make our marketing campaigns which utilize our advertising cookie more relevant. Our first party cookie which is managed by Conversant Europe Limited is used to collect shopping behaviour on our websites and utilize it to provide relevant advertising. The data taken does not contain personal details from which your individual identity can be established. To opt out of our cookie used for this online advertising, click here.

Flash cookies

We may display video content on using Adobe Flash Player.  Adobe uses Flash cookies to improve your experience as a user.  If you wish to disable or delete a Flash cookie, please visit Adobe Flashplayer Security Settings.  Please bear in mind that if you disable Flash cookies you will be unable to access certain content on our website which uses Adobe Flash Player, such as videos.


Third Party Cookies

Some cookies may be set by third parties when you visit this website.  These third parties may be suppliers who partner with us to deliver our website, companies that participate with us in affiliate marketing programmes and other third parties.  These cookies are controlled by the third parties, so please check the third-party websites for more information about these cookies and how to manage them.   These third party cookies do not collect personal data from which the third party would be able to identify individual customers.

Some of our third party partners that may set cookies on this website include:

Business partner Cookie purpose









Struq uses cookies to provide you with personalised adverts when

you visit other selected websites. We would like to continue to display

content that's releant to you; however, you can choose to opt out of

this type of advertising permanently by visiting

Please note though, that is you delete your cookies too, we'll no

longer know that you've opted out, so the banners from Struq will

reappear when you visit other selected websites.








Criteo uses cookies to provide you with personalised adverts when

you visit other selected websites. We would like to continue to display

content that's relevant to you; however, you can choose to opt out of

this type of advertising permanently by visiting
Please note though, that if you delete your cookies too, we'll no

longer know that you've opted out, so the banners from Struq will

reappear when you visit other selected websites.




In order to provide you with a better service, occasionally we'll ask if

you'd like to complete a survey. This cookie's sole purpose is to

remember if we've asked you to do so recently, and it contains no

personal information.

Awin1, Commission Junction, Linkshare, Zanox




These cookies are only set if you get to the confirmation page

after checkout. It is used to track whether we then owe any

money as a commission to a site (affiliate) which has referred

business to us.









Dressipi use cookies to collect data to improve the

efficiency and quality of their service. For customers

who have used the Style Adviser service they use cookies

to identify valid users and to help personalise the

Dressipi experience in conjunction with the user's

profile. Please visit

for more information.

Conversant Europe Limited

Conversant collects and uses anonymous information about your visits to and interactions with our websites through the use of technologies such as cookies to personalise advertisements for goods and services. To learn more about Conversant, please visit their privacy policy at
You can opt out of Conversant relevant advertising by visiting their website or the European Interactive Digital Advertising Alliance at


Social buttons

If you 'share' content with friends through social networks – such as Facebook, Google and Twitter - you may be sent cookies from these third party websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.


How To Manage Cookies

You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required.  How to do this will depend on the browser you use.  We have provided further information below on how to check which browser you use and how to manage cookies.  Please bear in mind that if cookies are not enabled on your computer, your activities will be restricted to browsing this website and you will not be able to add products to your shopping bag and buy them.

Checking which browser you use

If you are using a PC - go to 'Help' and select the 'About' option

If you are using a Mac - click on the Apple menu within the browser and select the 'About' option

Once you know which brower you are using, follow the instructions below to check if you have cookies enabled on your computer:


Checking cookies - PCs


Microsoft Internet Explorer 6,7,8

-Go to 'Tools' at the top of your browser window. Select 'Internet options'. Click on the 'Privacy' tab.


Mozilla Firefox

-Go to 'Tools' and select Options

-Click the Privacy icon

-Click on Cookies and choose 'allow sites to set cookies'


Google Chrome

-Go to 'Tools' and select Options

-Click 'Under the Hood' and select the 'Content settings' button within the 'Privacy' section

-Choose 'Allow local data to be set'


Checking cookies - Macs



Safari on OSX

-Click 'Safari' and select 'Preferences'

-Click 'Security' then 'Accept cookies'


Mozilla and Netscape on OSX

-Click on 'Mozilla' or 'Netscape' and select 'Preferences'

-Find 'Cookies' under 'Privacy & Security'

-Select 'Enable cookies for the originating website only'


Microsoft Internet Explorer on OSX

-Click 'Explorer' and select 'Preferences

-Find 'Cookies' under 'Receiving Flies'

-Select 'Never Ask'



-Click 'Menu' and select 'Settings'

-Select 'Preferences' and then 'Advanced'

-Select 'Accept Cookies'

If you are not happy with the way that we use cookies then you should delete Wallis cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)